Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features
In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1...
FeaturesApril 19, 2018
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Implementing Influencer Marketing With Offline Retail Networks
As 2018 has taken off and goes into full swing, the influencer marketing space is continuing to accelerate...
Executive ViewpointsMarch 5, 2018
The Not-So-Sexy Side Of Influencer Marketing
I’ve been writing about the benefits of influencer marketing for a few months now, but with these potential benefits come...
Editor's PerspectiveMay 9, 2017The Not-So-Sexy Side Of Influencer Marketing
By Klaudia Tirico, Features Editor I’ve been writing about the benefits of influencer marketing for a few months...
Executive ViewpointsMay 2, 2017Will Influencer Marketing Be Crippled By Disclosure Rules?
The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands...
Executive ViewpointsApril 26, 2017
5 Ways To Maximize Influencer Marketing Impact
While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program...
Editor's PerspectiveNovember 29, 20165 Ways To Maximize Influencer Marketing Impact
By Klaudia Tirico, Features Editor While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth....
Executive ViewpointsNovember 22, 2016
Influencer Marketing With A CGC Twist
In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness...
Executive ViewpointsSeptember 12, 2016
Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand
Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched...
FeaturesAugust 18, 2016
Use Influencer Marketing To Connect Your Brand With Shoppers
Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be...
NewsJanuary 22, 2016
Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More
Featuring: Tyler MacDonald, Senior Manager, Influencers and Social Media, Pac Sun; Charlotte Mostaed, CMO, HEALTH-ADE; Kelly Sawkins, VP...
PodcastsOctober 2, 2023
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
FeaturesJanuary 27, 2020
The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing
What’s more influential, an A-list celebrity or the Millennial with a knack for social media? While influencers may...
Executive ViewpointsApril 23, 2019Peer-to-Peer Marketing Word-of-Mouth is Top Purchasing Influencer
If you want to influence a consumer’s purchasing decisions, then it’s almost always best to get to their...
NewsApril 29, 2008
Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide...
Executive ViewpointsApril 7, 2026
Gary V on the Shifting Landscape of Attention and the Death of Don Draper Marketing
VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, how AI will reshape the influencer economy and why...
FeaturesFebruary 26, 2026
How Daily, Store-Specific Data Gives Zuru Sharper Holiday Marketing Insights
Zuru, a toy manufacturer with the majority of its manufacturing in China, has faced the same tariff-related challenges...
FeaturesDecember 17, 2025
Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events
The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that...
Executive ViewpointsOctober 7, 2025Top Stories
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