2 years ago Lacoste Expands NFT Loyalty Experiences in New Virtual Store Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand the exclusive experiences tied…
2 years ago Lacoste Evolves NFTs into Community-Focused Loyalty Program French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty…
2 years ago How NFTs Could Change the Game for Loyalty Programs Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era…
2 years ago Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are the emerging medium. Though…
2 years ago NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3 million for his very…
2 years ago Court Decision in Hermès NFT Case Offers Brands Protection from Trademark Infringement Today’s world is undeniably digital and becoming ever more so. And today’s digital world is ubiquitous, from the popularization of Web3, the…
2 years ago NFTs will Bridge the Gap Between the Real World and the Metaverse The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia. The retail store, on the other…
2 years ago Can NFTs Revolutionize the Retail Industry? Are you in on the NFT craze or playing it safe? If you fall into the latter, you may miss out on…
3 years ago CNBC: Fanatics Offloads Stake in NFT Company as ‘Crypto Winter’ Batters Digital Assets Sports ecommerce platform Fanatics is divesting its 60% majority stake in NFT company Candy Digital, with Fanatics Founder Michael Rubin saying “it…
3 years ago Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade, and toy maker Mattel…
3 years ago NFTS are Just One Way Meta Wants to Help Creators Make More Money In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach an audience, grow their…
3 years ago GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch GameStop’s highly anticipated NFT marketplace is now live, offering GameStop players and Powerup Pro loyalty customers in the U.S. access to Web3…