Shoppers are looking for more immersive in-store experiences – from personalized attention to customization and convenient access to products. But crafting the perfect in-store experience means understanding what your customers expect and incorporating technology thoughtfully to empower both shoppers and associates.
During this episode of Retail Remix, our host Alicia Esposito chats with Beth Warren, SVP of Marketing for Creative Realities, a company that helps brands select and implement the right in-store technology for their experience goals. The pair chat about the new era of store design and experience, and how brands can uncover new opportunities for innovation. Listen in to learn about:
- The importance of contextualization in retail;
- How operational efficiency plays into the in-store experience; and
- The unique role of content in influencing store behaviors.