Fit is a leading cause for product returns. And as consumers shop more online and via their mobile device, they want to ensure they’re selecting the right products and sizes for their needs. Sure, there are many fit tools out there, but FIT:MATCH was designed to add more dimension (literally) to the process, creating more accurate fit recommendations and better curation for consumers.
During this week’s conversation, we hear from the company’s founder and CEO, Haniff Brown, as he shares:
- His vision for FIT:MATCH and how the past two years have set a powerful foundation for the business’ growth roadmap;
- The direct and indirect benefits of more robust fit technology, and how to sell the investment to key stakeholders; and
- How the FIT:MATCH technology supports the creation of accurate digital twins, which can be used and shared across the entire retail ecosystem to better support customer needs and pain points.