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Marketing Metrics: Google Paid Search Tops Return on Ad Spend With 31% YoY Growth
Getting the most out of your advertising budget is an ongoing challenge, so marketers need to examine their specific goals when divvying up their budgets. While Google Paid Search tops…
Features July 27
The 5 Most Common Omnichannel Mistakes – and How to Avoid Them
The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel…
Executive Viewpoints July 27
The Future of the Mall: Why Developers are Rethinking Everything from Tenant Mix to Events and ‘Adjacencies’
More than 163 million people in the U.S. have been fully vaccinated, and growing concerns around the Delta variant have inspired more people to follow suit. That means more consumers…
Features July 27
GNC Names New COO, Chief Merchandising Officer
GNC has announced two new appointments to its leadership team: Nate Frazier has been promoted to EVP, COO, and former Zappos executive Karlyn Mattson has joined the company as Chief Merchandising Officer.…
News July 26
Macy’s Picks New Bluemercury CEO as Rightsizing and Revitalization Efforts Continue
Macy’s has named Maly Bernstein CEO of Bluemercury, effective September 13, 2021, as the retailer continues to refresh its brands and leadership. Bernstein will oversee the growth and strategy of…
News July 26
New Cybersecurity Research Highlights Vulnerability of Small and Medium-Sized Retailers
Cyberattacks targeting large retailers like Macy’s and Bonobos may dominate the headlines, but small and medium-sized businesses (SMBs) are equally vulnerable. Today’s attackers are focused on theft of user and…
Executive Viewpoints July 26
Do You Have What It Takes to go from Wholesale to DTC?
If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the…
Executive Viewpoints July 26
Holiday 2021 Predictions: The Costs of Labor Shortages and Logistical Headaches
The holiday season is rapidly approaching, and many of the challenges retailers have been grappling with from late 2020 through today will be felt in full force — including an…
Features July 26
Inside Shopify Fulfillment Network’s Quest to Drive Last Mile Innovation
Featuring: Thomas Epting, Shopify As fulfillment comes more to the forefront of the modern customer experience, brands of all sizes are trying to differentiate. Shopify Fulfillment Network is expanding its capabilities and…
Podcasts July 26
