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ThredUP, Mercari Use TV Tie-In, Brick-and-Mortar Pop-Up to Attract New Consumers to Resale
Buying and selling secondhand is gaining traction with consumers, facilitated by a growing number of online resale platforms that make the process easier and more accessible. Now, two of the…
News December 16Walmart Teams With TalkShopLive to Make Videos Shoppable Across Platforms
Walmart is expanding its ability to offer shoppable content at multiple touch points by teaming up with the streaming, social buying and selling platform TalkShopLive. The retailer can now provide…
News December 16Marketing Platform Rokt Raises $325 Million, Pushing Total Valuation to Just Shy of $2 Billion
Ecommerce and machine learning solution provider Rokt has closed a $325 million Series E funding round led by Tiger Global, which brings the company’s valuation to $1.95 billion. The company…
News December 16Wildfire Systems Lets Loyalty Programs Automatically Find and Apply Promotions
Financial technology platform Wildfire Systems’ turnkey white-label loyalty platform can now help shoppers automatically find and apply the optimal coupon for their purchase. The Couponator feature aims to improve the…
News December 16How to Design Ecommerce Search Filters That Convert
Your site’s search box has an outsized role in buyer success. Did you know that approximately 40% of your visitors will use on-site search when they land on your site,…
Executive Viewpoints December 16Target Enhances Commitment to Black-Owned Brands With Shark Tank-Style TV Series
Target has launched the Bet on Black pitch competition series, which will highlight 12 Black-owned startups in a range of industries. The series, which will premier digitally on Jan. 10,…
News December 15Luxury Resale Update: Rebag Snags $33M in Fresh Funding, Farfetch Acquires Luxclusif
Luxury resale platform Rebag has raised $33 million in Series E funding, bringing its total raised to $101 million. Additionally, luxury fashion site Farfetch is moving further into recommerce with…
News December 15How Brand Perception and Shared Values Fundamentally Impact Customer Experience
Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too…
Executive Viewpoints December 15Wilson Looks to Build Home Court Advantage with Move into Brick-and-Mortar
For 108 years, Wilson has been a fixture of the sports world, so much so that the brand has now reached a level of familiarity that borders on sacrosanct. Lest…
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