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Allbirds Partners with REI to Sell its Footwear
Allbirds is expanding its retail partnerships by selling 11 Allbirds footwear styles in 41 REI stores and via the outdoor retailer’s website. Known for its commitment to sustainability, Allbirds has…
News October 5Amazon Creates $150 Million Fund to Invest in Minority-Owned Accelerator and VC Firms
Amazon has launched Amazon Catalytic Capital, an initiative that will invest $150 million in venture capital funds, accelerators, incubators and venture studios that provide funding to entrepreneurs from underrepresented backgrounds,…
News October 5Target Names New Chief Digital and Product Officer
Home Depot and Staples veteran Prat Vemana is set to join the Target leadership team on Oct. 31, 2022, as EVP, Chief Digital and Product Officer. Vemana, who will report…
News October 57 Optimization Areas That Will Maximize Your Video Content’s Discoverability
It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with and reach audiences across multiple platforms. However, with so many companies leveraging…
Executive Viewpoints October 5What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator
Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a couple decades ago when much of social life centered on shopping malls.…
Executive Viewpoints October 5Pop-Up Strategies That Power Unique Shopper Journeys
Despite their temporary nature, pop-up shops are intended to make a lasting impression on visitors through offering extraordinary consumer journeys. These spaces are meant to provide experiences that are supported…
Features October 5Rowing Blazers
After its original Grand Street location in New York City closed during the COVID-19 pandemic, Rowing Blazers has opened the doors to its new NYC flagship on Rivington Street in…
News October 5Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands
Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering its “discovery ecosystem” in order to help businesses “generate connection with customers,…
News October 4Amazon Access Supports Shoppers Who Rely on Government Assistance
Amazon has introduced the Amazon Access program, which provides greater savings and resources for qualified recipients of government assistance. In addition to supporting customers who use Supplemental Nutrition Assistance Program…
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