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How MDM Helps Retailers Protect the Bottom Line
It’s a sunny Saturday morning, a perfect day for running some quick errands. First stop — the farmers market to pick up ingredients for a dinner party you are hosting.…
Executive Viewpoints October 11
Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season
‘Tis (almost) the season! Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen…
Executive Viewpoints October 10
How Grocers Can Optimize Tech for Hybrid and Price-Sensitive Shoppers
Grocers today are navigating numerous operational issues in the midst of the disruptions that have been challenging the economy in the aftermath of the pandemic, including supply chain imbalance, food…
Executive Viewpoints October 10
Turning SMS into a Revenue Driver
Featuring: Tivan Amour, GM of Conversational at Attentive and Kizzy Ezirio, Digital User Experience Director at Igloo If you have a cooler or an insulated lunch bag, you likely have…
Podcasts October 10
Adidas Puts Relationship with Kanye West ‘Under Review’
Following extremely vocal public criticism of its CEO Kasper Rørsted by Kanye West, Adidas has placed its relationship with the rapper “under review,” according to CNBC. The partnership launched in…
News October 7
Amazon Ends Live Testing of Scout Automated Delivery Robots
Amazon will end live testing of its Amazon Scout automated delivery robots but will not completely abandon the project. The ecommerce giant will continue to explore the concept, maintaining a…
News October 7
Under Armour Names New Americas President, Chief Legal Officer
Under Armour has announced two additions to its leadership team as it continues the search for a new CEO. On Oct. 24, David Baxter will be promoted to President of the…
News October 7
How One UK Publication Captures Shoppers at the Point of Inspiration
British newspaper The Independent has always been a bit of a rebel. Founded in 1986 despite skepticism about whether the UK needed another national paper, The Independent has lived up…
Features October 7
Why the C-Suite Is Betting on Digital Commerce for Growth
Fueled by consumer behavior shifts during the pandemic, we continue to see increased importance placed on digital commerce and retail media to drive overall brand growth. The complexity of this…
Executive Viewpoints October 7
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