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Reebok Partners with Farfetch to Relaunch European Ecommerce
Farfetch and Reebok have commercially launched their European partnership, which follows a deal announced by Reebok parent company Authentic Brands Group in 2022. Following its acquisition of Reebok from Adidas…
News May 5
Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart
As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging…
News May 5
Smaller Formats May Pave the Future Path for Macy’s
Macy’s will expand its off-mall presence by opening additional Market by Macy’s and Bloomie’s shops — smaller versions of the Macy’s and Bloomingdale’s department stores, respectively — even as it…
News May 5
Retail Remains a Testbed for New Technology
In the late 1970s, moviegoers were entranced by the futuristic sights on their screens, like otherworldly lasers in Star Wars lighting up theaters across the country. Soon after, politicians and…
Executive Viewpoints May 5
It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party…
Executive Viewpoints May 5
Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’
Few purchases need to be as tailored to an individual shopper’s needs as beauty products, and this need for granular personalization extends beyond the products themselves to the type of…
Features May 5
Amazon Adds Uber Eats Delivery Updates to Smart Device Repertoire
Amazon and Uber have entered into a partnership that will integrate Uber Eats directly into Amazon Echo devices, letting shoppers track their orders hands-free. Alexa will provide timely updates on…
News May 4
Shein Adds Third-Party Marketplace in U.S.
Value shopping app Shein is opening up its platform to third-party sellers with the debut of a new global integrated marketplace. Up until now Shein has operated as a traditional…
News May 4
