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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success
Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council…
Features May 15
Creating Accountability for Costly Returns, One Executive at a Time
Any good business leader knows that ownership is important for productivity. When a department has a clear hierarchy with an understood balance of responsibility, issues that arise are resolved swiftly.…
Executive Viewpoints May 15
Hey Alexa, How Can Marketers Personalize Content for You?
By the end of this year, more than 200 million smart speakers are expected to be sold globally, led by the Amazon Echo and Google Nest devices, and that number…
Executive Viewpoints May 15
Web3: A New Era of Shopper Experience and Expression
Featuring: Chris Silver, Co-Founder, BambuMeta The success of any brand hinges on its ability to deliver personalized and immersive customer experiences. Enter Web3, which unlocks a new infrastructure and new…
Podcasts May 15
Nordstrom Names Ex-Target and Walmart CFO to Top Financial Post
Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010…
News May 12
Bluestar Alliance Buys Scotch & Soda’s U.S. Business
An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be…
News May 12
Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the findings of Deloitte’s 17th annual Digital Media Trends report are any indication,…
Features May 12
How to Effectively Use Branding in Your Explainer Videos
Nowadays, video content has become the ultimate tool for any company wanting to stay relevant and keep potential customers interested in what they say. This is especially true for animated…
Executive Viewpoints May 12
The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences
We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of…
Executive Viewpoints May 12
