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Best Practices to Level Up Your SMS Marketing Strategy
2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more first-party data and marketers got more creative in their customer outreach, including…
Executive Viewpoints June 2
CNBC: Dollar General Shareholders Vote in Favor of Worker Safety Audit
Dollar General shareholders reportedly voted to pass a resolution that calls for the creation of an independent audit into worker safety, according to CNBC. The proposal, which was filed by…
News June 1
Nike Promotes Converse Veteran to CEO
Nike, which announced senior leadership changes designed to drive growth and increase integration in May, has made another C-level change. Jared Carver will become the new CEO of Converse, effective…
News June 1
Walmart Raises Pay for 7,000+ Opticians and Pharmacists
Walmart is raising salaries for approximately 3,700 pharmacists and more than 4,000 opticians as part of its effort to become an employer of choice for its growing Health & Wellness…
News June 1
Walmart Switches to Recyclable Paper Bag Mailers and Right-Sized Packaging
Walmart’s latest sustainability initiatives combine changes to its fulfillment processes as well as customer-facing options for reducing waste, including allowing online shoppers to opt out of plastic bags for store…
News June 1
Street Legal: Ebay Expands Authenticity Guarantee to Cover Streetwear
Ebay has expanded its Authenticity Guarantee to streetwear to help ensure all new and pre-owned items sold for $200 or more can be verified for authenticity. This adds a sixth…
News June 1
Sensormatic Solutions Aims to Enhance Inventory Visibility with TrueVUE
Sensormatic Solutions’ TrueVUE Cloud was designed to help global retail enterprises reach and maintain inventory accuracy and fulfillment for customers across all channels. The software assists retailers’ understanding of where…
News June 1
Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward
Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are the emerging medium. Though standards are scarce, fraud is rife and big…
Executive Viewpoints June 1
Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews
As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced…
Executive Viewpoints May 31
