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Toys’R’Us Plans 120 New U.S. Stores in Time for the Holidays
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How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies
Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click and…
Executive Viewpoints July 31
The Power of Generative AI in Driving Ecommerce Success
Featuring: Sarah Coles, VP, Go To Market Strategy, eCommerce, Persado Generative AI has garnered a lot of buzz (and debate) in the retail industry. Although the technology is still relatively…
Podcasts July 31
Fanatics’ Live Commerce App Debuts with Big-Name Partners Including MLB and Gary Vee
Fanatics has launched its new livestream commerce business, Fanatics Live, which had first been announced in February 2023 when former Google and Snap executive Nick Bell was brought in to…
News July 28
Safeway and Albertsons Uncork DTC Curated Wine Sales in California
Safeway and Albertsons have launched Vine & Cellar, a curated collection of wines available for sale online with direct shipping to customers in California. The selection includes wines priced from…
News July 28
Tractor Supply Increases Long-Term Growth Target to 3,000 Stores
Rural lifestyle retailer Tractor Supply is revving up its growth plans with a new long-term target of eventually operating 3,000 stores in the U.S. — 200 more stores than previous…
News July 28
Walmart, PepsiCo Commit $120M to Support Regenerative Farming
Two of the world’s largest companies, Walmart and PepsiCo, are teaming up to support regenerative agriculture practices on more than 2 million acres of farmland in the U.S. and Canada.…
News July 28
WooCommerce Merchants to Beta Test TikTok Shop in the U.S.
Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok’s new Shop feature, which allows brands to sell directly on the social media platform. The…
News July 28
Tanger Adds Paid Tiers to Loyalty Program, Enhances Personalization Capabilities
Tanger Outlets has revamped its TangerClub loyalty program into a three-tier subscription program and is leveraging the Coniq platform that powers it to support retail partners with more access to…
News July 28
Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target and unlocking the full potential by using first-party…
Executive Viewpoints July 28
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