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TikTok has launched Attribution Analytics to help marketing teams understand the bottom-line impact of the platform's advertising solutions.

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The immersive nature of the TikTok…

News September 19
Sam's Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via its Member Access Platform (MAP).

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via…

News September 19

Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on…

News September 19
Mastercard predicts a solid holiday shopping season with 3.7% growth.

Mastercard Forecasts ‘Solid’ Holiday as Consumers ‘Recoup Their Power’

This holiday season, U.S. retail sales from Nov. 1 to Dec. 24 (excluding automotive) are forecast to increase 3.7% from last year, according to Mastercard SpendingPulse, the marketing intelligence firm…

News September 19
Oracle and Uber have launched Collect and Receive, a new offering designed to enrich retailers’ last mile delivery experiences.

Uber and Oracle Collaborate on New Last Mile Offering

Oracle and Uber have announced the launch of Collect and Receive, a new offering within the Oracle Retail platform designed to enrich retailers’ last mile delivery experiences while reducing operational…

News September 19
Spencer Hewett, Founder and CEO of Radar, shares how retailers can level up their inventory visibility and store operations to keep pace with BOPIS demand.

Inventory Accuracy: The Not-so-Secret Ingredient for Holiday Sales Success

With Salesforce’s 2023 holiday predictions forecasting that BOPIS (buying items online for in-store or curbside pickup) will influence $28 billion in incremental sales during the holiday season, retailers seeking to…

Features September 19

For Better Customer Experience, Make Your Website Easier to Search

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. And while CX optimization strategies…

Executive Viewpoints September 19
Joon Silverstein, Head of Coachtopia, shares an exclusive look into the booming sub-brand of Coach and how its transforming circular fashion.

The Story Behind Coachtopia, Coach’s New Vision for Circular Fashion

In the U.S. alone, up to 85% of all textiles end up in landfills every year, largely driven by inefficient and outdated practices during the product design and development stages.…

Features September 19
Stop & Shop Marty robot

Stop & Shop Adds Real-Time Data Collection Capabilities to Marty Robots in 300 Stores

Stop & Shop has enhanced its in-store googly-eyed Marty robots to alert store associates when items need restocking, as well as detecting, in real time, when items are misplaced. These…

News September 18
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