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Consumers Value Trust Over Price When Shopping for Apparel: True Religion
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Affordability Shapes Winter Holiday Shopping: NRF Holiday Survey
Key Takeaways More than half of holiday shoppers say the economy will affect spending plans, prompting many to seek deals, compare prices online and use coupons. Consumers are balancing early…
News October 22
From Pop-Up to Payoff: What the Best In-Store Brand Activations Get Right
Retail activations can take many forms, but the best ones tend to share a few characteristics. They give consumers a reason to stop. They make the experience relevant to the…
Executive Viewpoints October 22
KPMG: Holiday Self-Gifting Jumps 18% As Shoppers Plan to Treat Themselves
Key Takeaways U.S. consumers expect to spend an average of $783 this holiday season, up 5% from last year, with self-gifting rising 18% to an average of $354, according to…
News October 21
Best Buy Gamers Launched in Partnership with IGN
Key Takeaways Best Buy launched Best Buy Gamers in beta on Oct. 20, a free experience on BestBuy.com and the Best Buy App that combines IGN content, personalized profiles, event…
News October 20
Salesforce to Acquire Braze for $5.6B
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise value, with the deal expected to close in fiscal year 2028. Braze’s…
News October 20
How AI Assistants Are Changing Product Discovery and Becoming the New Shopping Aisle
AI isn’t just rapidly transforming how people work. It’s also changing how people shop. In the not-so-distant past, it was common for consumers to research and discover new products through…
Executive Viewpoints October 20
Deloitte: Holiday Spending to Rise 4% as Gen Z and Millennials Drive Gains
Key takeaways Shoppers expect to spend an average of $1,654 this holiday season, up 4% from 2025, with Gen Z and millennials accounting for 50% of spending for the first…
News October 19
Why ‘Free Returns’ Broke U.S.DTC and What to Do About It Before Q4
The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders adjusting return policies to add fees, restocking charges, or shorter windows. Best…
Executive Viewpoints October 19
The End Of Geolocation-First Marketing
Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions, store visit measurement and loyalty programs that depend on knowing not just…
Executive Viewpoints October 16
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