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Consumers Value Trust Over Price When Shopping for Apparel: True Religion
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Americans Plan to Shop for Tech Gifts this Holiday Season Despite Economic Concerns
Key Takeaways Nearly nine in 10 U.S. adults plan to shop for tech gifts this holiday season, even though only 58% describe their finances as stable, down from 66% in…
News November 2
Why Seasonal Retailers Need Technology Infrastructure as Strong as Peak Season Demand
To many small, seasonal retailers, peak seasons are the lifeblood of their business. Pick a season, for example, the summer. With business centered on attractions, outdoor activities, seasonal food and…
Executive Viewpoints November 2
Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf
I recently spent 16 hours inside Walmart watching people shop. I wasn’t there conducting formal research. I was there because I was curious. After years of helping brands understand how…
Executive Viewpoints October 30
Virid Launches marketAgility MCP Connector for E-commerce Retailers
Key Takeaways Virid’s new marketAgility MCP Connector links e-commerce stores to AI platforms such as Anthropic’s Claude and OpenAI’s ChatGPT, so retailers can search and manage products, inventory, promotions and…
News October 30
A Pop-Up Isn’t Automatically a Market Test. So What Are We Actually Testing?
I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out the door. What’s not to love? But there’s one phrase that always…
Executive Viewpoints October 29
Adobe: AI Traffic Driving Higher Revenue Per Visit for Retailers This Holiday Season
Key Takeaways AI traffic to U.S. retail sites generated 83% higher revenue per visit and converted 90% better than non-AI traffic in September 2026, according to Adobe. The average U.S.…
News October 29
DoorDash to Acquire Instacart in a Deal Valued at $17B
Key Takeaways DoorDash will acquire Instacart for $65.00 per share in a $17 billion deal, a 26% premium, and plans to keep Instacart’s brand, app and enterprise technology after the…
News October 29
Bath & Body Works Debuts First Feel Good Concept Store
Key takeaways Bath & Body Works is using its new Feel Good concept to simplify store navigation, clarify product benefits and make fragrance discovery more intuitive. The concept store blends…
News October 29
Holiday Marketing Has a Gen Z Problem
Holiday campaigns start earlier every year. Back-to-school displays now share shelf space with holiday promotions, streaming platforms release gift guides before Halloween, and the seasonal calendar keeps stretching in both…
Executive Viewpoints October 28
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