Retail TouchPoints
Vera Bradley Enters Nordstrom in First-Ever Partnership, Expanding Wholesale Push
The back-to-school capsule launch marks Vera Bradley's first partnership with Nordstrom and its most significant wholesale push in years, as the brand continues rebuilding its wholesale channel under Project Sunshine.
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Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
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