Retail TouchPoints
Melissa Minkow and Nikki Baird: AI Is Reshaping the Retail Shopping Journey, but Retailers Are Still Catching Up
Experts from Aptos and CI&T say consumer adoption of AI is ahead of the retail industry, and the biggest risks are data quality, misplaced cost assumptions, and chatbot hype that...
Top Stories
Latest Posts
Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
Latest Podcasts
Latest Resources
