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Connecting With “The Recovery Consumer” A Key Theme At CRMC Conference
With mainstream media still focused on the frugality of consumers as a result of the great recession, many retailers are missing out on opportunities to tap into recovery. J. Walker…
News June 3MyBuys CEO Shares Strategy On Launch Of Remarketing Suite
MyBuys recently introduced Predictive Remarketing, a consumer profile-driven remarketing suite designed to drive higher response rates from consumers across all channels including display advertising, email and direct mail. MyBuys also…
News June 3Game-Based Marketing Author Shares Insights On Scoring Loyalty Points With Funware
In an era where the Internet reigns supreme and social interactions account for a large portion of consumers’ online activity, the ever-present question is how to integrate these trends into…
News June 3Video Podcast: Episode 4
Shopper Driven Mobile Apps Amanda & Sal are back for the 4th episode of the Retail TouchPoints Podcast. This episode Amanda and Sal dive deep with 5 different mobile shopper…
News June 3Facebook Storefronts Evolving With New Consumer-Centric Apps
Facebook continues to demonstrate value for the retail environment. Building on the propensity to drive engagement and viral impact among consumers, social commerce is making its way to the mainstream…
News May 27Context Optional Announces Social Marketing Solution for Retailers
Social marketing software provider Context Optional recently announced the launch of a new set of tools designed specifically for retailers as part of the company’s Social Marketing Suite, an integrated…
News May 27Overstock Enhances Club O
Overstock.com is striving to offer its club members enhanced benefits, including: Earn 5% in Rewards – In lieu of a 5% discount on limited items, members will earn 5% in…
News May 26Context Optional Announces Social Marketing Solution for Retailers
Social marketing software provider Context Optional recently announced the launch of a new set of tools designed specifically for retailers as part of the company’s Social Marketing Suite, an integrated…
News May 265 Proven Tips for Winning Shoppers in New Categories
By Brian Ross, President, Precima A bigger basket. All retailers want it, and almost all of them have become adept at persuading shoppers to buy a particular item — whether…
News May 26
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