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3 Key Decisions to Make About Item Level RFID Pilots for Apparel Retailers
By Dan Sandler, Vice President, Overheer Systems, Inc. Since the late 1990s, RFID has been on the mind of many apparel retailers. Many of them even initiated pilots from 2004-2006.…
Features June 24BrainTrust Query: Dollars and Sentiments: The Real ROI on Social Marketing
By Doug Stephens, President, Retail Prophet Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged…
News June 17Hayneedle.com Improves Email Efficiency & Open Rates
Relevancy is key in any email campaign. With customers getting inundated each day with countless messaging, it’s imperative to present the right offer to each customer to optimize your message’s…
News June 173 Key Trends for Smarter Retail
By Rob Garf, Associate Partner and Global Retail Industry Strategy Leader, IBM Global Business Services. With the unpredictable holiday season firmly behind us and the economy showing signs of gradual…
News June 17Chico’s Brands Latest To Connect Via Mobile As Research Points To Growth For Channel
Looking to connect with consumers via a fourth channel, Chico’s Brands recently launched a mobile commerce strategy for its destinations White House Black Market and Soma. Powered by Usablenet, the…
News June 10PowerReviews Integrates Facebook’s “Like” Button to Social Commerce Suite
PowerReviews recently announced the turnkey integration of the Facebook “Like” button with its social commerce suite. The integration is designed to allow partners to quickly start reaping the benefits of…
News June 10Shopping to The Senses: When Branding Makes Sense
By Terri Goldstein, Founder & CEO, The Goldstein Group It’s a well-documented fact that approximately 75% of the emotions that we experience every day are triggered not by what we…
News June 10e-Dialog Acquires MBS & M3 Mobile
e-Dialog, a GSI Commerce Marketing Services division recently acquired MBS, an established database marketing solutions provider, from World Marketing Inc. MBS offers a mix of knowledge-based marketing services and solutions…
News June 10Target Revamps Pharmacy Rewards
Target unveiled changes in its rewards program for customers who shift their prescription drug needs to one of its more than 1,580 in-store pharmacies, Drug Store News reports. The new…
News June 10
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