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American Apparel Taps Grindr To Increase Foot Traffic
American Apparel launched a New York-based mobile campaign, offering shoppers a one day, 20% discount to increase foot traffic for area locations. The retailer teamed up with Grindr to release…
News October 6Vesdia Corporation Celebrates 10th Anniversary; 116% CAGR
Vesdia Corporation, a company with the main goal of providing multi-channel merchant networks and shopping incentive services, is celebrating its 10th anniversary. Since its inception, the company has experienced a…
News October 6First Insight CEO Greg Petro Talks Potential for Customer Gaming
As customer engagement continues to be a competitive differentiator, it’s more imperative than ever for retailers to employ new tactics and technologies to provide customers with innovation and experience at…
News October 6Young Adults Still Prefer Offline Marketing Offers
By Tom Ryan, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to…
News September 30ISD Payment Switch Celebrates 25 years and Givex Gift Card Program Integration
ISD Corporation, a provider of secure payment management software and solutions for merchants, and Givex, a global provider of closed loop card technologies including gift, loyalty, and other stored value…
News September 305-Question Quiz To Gauge Your Social Media Strength
By Ramanujam Srinivasan, Lead Technology Architect, Wipro Being an innovation and social media evangelist at Wipro, there are a few questions which come back frequently to me while interacting with…
News September 30Solution Spotlight: OrderGroove Provides Subscription-Based Tools To Enhance Online Loyalty
Concept:OrderGroove’s technology is designed to allow retailers to tap the power of convenience to turn new and existing customers into repeat buyers — with the ultimate goal of increasing sales,…
News September 30“Daily Deals” Model Emerges As Hot Promotion Proposition
As consumers continue to keep a keen eye out for values, retailers are looking to the “daily deals” concept for guidance to increase profit and gain customer loyalty. Built on…
News September 23The Basic Principles of Cross-Channel Marketing
By Bob Fetter, Senior VP, Pluris Marketing To begin with, I’ve renamed this area of interest cross-channel marketing, as opposed to multi-channel marketing. Anyone can do multi-channel marketing. Any retailer…
News September 23
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