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New Solution Lightens Loyalty Load, Connects Credit, Debit Cards To Merchant Reward Plans
The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’ credit and debit cards.
News April 10Wharton’s Fader Studies Impact of Marketing On Shopping Patterns
Retailers might know how much of an item is sold using a store display versus how much is sold without the display, but until now, most retailers didn’t know how…
Features April 9
Kroger Partners With AOL To Tap Paperless Coupons Into Loyalty Program
Kroger is targeting today’s Internet-savvy consumers with a new paperless coupon program from AOL. The second-largest supermarket retailer in the U.S. (behind Wal-Mart, according to Supermarket News) is offering its…
News April 4Dusting Off Old Recession Strategies Shows That Patience Doesn’t Pay
I got a wiseguy email from an old wiseguy colleague of mine last week. He asked: “Are you ready to dust off your 2002 columns yet?”
News March 19Study Shows Circulars Still Most Impactful Ad Medium For Retail
Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars are among the most impactful advertising mediums for retailers.
News March 19Retailers Counting On Conversion Analysis To Drive Store Metrics
With physical expansion slowing, many leading retailers are taking a harder look at the performance metrics of their existing locations. Given the more intense focus on metrics, forward-thinking retailers are…
News March 7
Experts Offer Strategies On How Retailers Can Crack The Code On Mobile Marketing
After seeing coupon redemption rates of 50% in its initial 12 test stores, Subway Restaurants recently expanded its “My Subway Mobile” campaign to more than 100 locations. The chain is…
News March 7PetSmart, Banana Republic Spotlight Customer Strategies At RAC Conference
Kicking off with Dan Heath, co-author of the best-selling book Made To Stick as the keynoter, last month’s Retail Advertising Conference (RAC), in Chicago, was centered around the theme Make…
News March 7Recent Trends Point to The Emerging Age Of Micro-Retailing
Bigger was certainly better in the first half of this decade. Most chains were not only rolling out new locations as fast as the developers could build them, but many…
News February 29
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