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Urgency Drives Flash Sale Success
Daily deals have emerged as a unique alternative strategy for retailers to drive sales and revenue. By releasing must-have offers for a limited time, merchants, restaurants, salons and other consumer-oriented…
News September 27Making The Most Of Mobile During The Holiday Selling Season
Mobile has become a hot-button topic for retailers strategizing their 2011 holiday marketing plans. If Google’s recent projection is on target — an estimated 44% of total searches for last-minute…
News September 26TouchPoints TV: Craig Wax, Invodo
Craig Wax, CEO, Invodo As video has become a more prominent practice in online retail, Invodo CEO Craig Wax delved into the key considerations for implementing online video for increased…
News September 26TouchPoints TV: Jonathan Opdyke, HookLogic
Jonathan Opdyke, CEO, HookLogic As retailers look for alternative revenue streams, HookLogic CEO Jonathan Opdyke explains how the company helps retailers monetize traffic from e-Commerce web sites and connect marketers…
News September 26TouchPoints TV: Mike Elder, Junction Solutions
Mike Elder, Director of Retail Practice, Junction Solutions Given the increased emphasis on cross-channel shopping, Junction Solutions Director of Retail Practice Mike Elder delved into the findings of a recent…
News September 26Freshpair Decreases Email Bounce Rate By 33.8% Using Targeted Marketing
In order to increase marketing performance and drive revenue, while decreasing cart abandonment, retailers must focus on creating a customized and seamless email-to-web site experience. In an effort to reverse…
News September 23Exclusive Survey Preview: Cross-Channel Checkup
Up to 98% of retailers are working toward a cross-channel strategy, according to an exclusive Retail TouchPoints survey completed in September 2011. The “Cross-Channel Checkup” survey revealed that 56.9% of…
News September 22Gamification To Reach $2.8 Billion By 2016
Gamification is the latest marketing trend coming to the forefront following the hype surrounding check-in applications such as foursquare and shopkick. But this new customer engagement tactic experienced a dramatic…
Features September 22Shopping Cart Abandonment Strategies For The Holidays
Last year’s holiday season exceeded everyone’s expectations with online sales totaling $32.6 billion, a 12% increase over 2009.This includedCyber Monday’s record breaking $1.028 billion sales total, marking the first dayU.S.online…
Executive Viewpoints September 22
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