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Macy’s, JCPenney and Sports Authority Lead In Localized Marketing
Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing initiatives. Noting the growing impact of localization on…
News October 12Macy’s Launches Digitally Driven Self-Service Initiative To Streamline The In-Store Experience
Focused on providing a more convenient and fun shopping experience, and bringing the online experience into stores, Macy’s, Inc., is providing mobile technology to its store personnel, as part of…
News October 11Motorola Solutions Introduces First Android, Enterprise-Ready Tablet For Improved Service and Workforce Productivity
As consumer adoption of tablet technology continues to increase, retailers are striving to deliver the same or better experience to consumers in the store. To address this growing trend, Motorola…
News October 10Shopper Insights Bring Success To Supermarket Retailers
Finland’s largest grocery cooperative depends upon shopper optimization to help plan all aspects of the business, from ordering to merchandising and marketing. With 44% of the total grocery market share…
News October 7Honoring Steve Jobs: A Tech And Retail Visionary
Retail TouchPoints would like to acknowledge the passing of retail pioneer Steve Jobs. He died Wednesday, Oct. 5, 2011, at the age of 56. During his time with Apple, Jobs…
News October 6Tablet Update: Retailer Implementation Continues To Soar
Following the news that HP halted production of its webOS devices in September 2011, including the TouchPad and webOS phones, the retail industry is speculating on the future of tablet…
Features October 6Apple iOS Continues Growth Based On iPad Sales
The Apple iOS operating system now accounts for approximately 55% of worldwide mobile web traffic, exceeding Google’s Android, according to new data published by Net Applications. As the iPad continues…
News October 6Teradata Rolls Out New Solutions To Better Manage Data Resources
Analytics data solutions provider Teradata recently announced its new Teradata Aster MapReduce Platform to offer an easier way to combine data and business;Teradata Database 14, designed to combat the challenges…
News October 6SkyWire Media Optimizes The Shopping Experience With Augmented Reality
Concept: SkyWire Media, Inc., is a cloud-based software developer that helps companies create mobile marketing strategies and applications such as the new and engaging augmented reality mobile app. Augmented reality…
News October 5
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