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Analyzing The Digital Consumer For 2012 Mobile Success
As retailers finalize cross-channel marketing plans and investments for 2012, most have considered the benefits of mobile strategies, such as short message service (SMS), apps, mobile-optimized sites and quick response…
News December 21Playd App For iPhone And Android Increases Word Of Mouth; Helps Video Game Retailers Boost Purchase Rates
Concept: Playd is a mobile application that allows users to share their gaming experiences across multiple platforms and earn rewards. Although the app does not include location-based technology, consumers can…
News December 21New Study Tests Top Internet Retailers’ Delivery Times During The Holiday Season
December 16 marked “Free Shipping Day,” but just how fast or slow are eTailers’ shipping services overall? This year STELLAService, an independent company which rates eTailers’ customer service performance, tested…
News December 21Augmented Reality Expands; Lego Delivers Second-Generation Digital Box To All Products To Influence Customer Purchases
More retailers are employing computer-generated, augmented reality in stores to better portray product offerings. Lego, Macy’s and Ray-Ban are among those implementing this tactic into their marketing efforts. Lego added…
News December 21Best Buy Improves In-stocks Up To 4%, Decreases Inventory Levels
Constant replenishment, disparate forecasting systems and cumbersome data volumes challenge even the best retailers to accurately predict customer demand in order to optimize inventory. Retailers also need to maximize inventory…
News December 21New Study Shows More Consumers Making Purchases On Mobile Phones; 90M Smartphone Users In U.S. Alone
The smartphone’s enhanced Internet access and applications have captivated the hearts of consumers. More than half of U.S. mobile phone owners browse mobile Internet, use apps or download content, according…
News December 19Lucky Brand Doubles Conversion Rates And Increases E-Commerce Revenue By 300% With Email Remarketing Solution
Today’s deal-savvy shoppers are utilizing price comparison applications and search strategies across channels to ensure they’re receiving the best buy. As a result, many retailers aren’t achieving optimal ROI due…
News December 19TouchPoints TV: Amy Shecter, C. Wonder
Amy Shecter, President, C. Wonder Although the shakey economy has encouraged consumers to be thriftier in their spending strategies, that hasn’t prevented shoppers from coveting an engaging in-store experience. With…
News December 19Sharing And Referral Strategies Optimize Social Media Presence
Consumers are relying on social networking sites, such as Facebook, Twitter and LinkedIn, to stay connected with friends and family, obtain information and share their opinions on open platforms. Due…
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