Retail TouchPoints

TouchPoints TV: Dominique Schurman, Papyrus

  Dominique Schurman, Papyrus Papyrus has successfully stood out in the competitive greeting card market by creating a compelling in-store experience. With locations featuring a plethora of card styles and…

What’s Content Have To Do With It? Everything! By Fatima D. Lora, Assistant EditorHave you ever read a customer review or product description that really stood out? How about the…

Godiva Improves Average Order Value 15% With Product Image Testing

Best-in-class retailers are testing and applying new strategies to better engage online consumers. The e-Commerce site in particular presents retailers with an opportunity to customize messaging and offers based on…

Big Data Goes Back To School [Infographic]

This Back-To-School season parents and teenagers said they will make the majority of their purchases in-store: 59% of moms said they only shop in-store, while 52% of dads and teens…

7 Retailers Win Store Operations Superstar Awards

  As competition continues to heat among store operators, merchants must find innovative, creative and efficient ways to improve customer engagement and improve long-term loyalty. Along with pressure to hold…

Automation: The Key to E-Commerce Fulfillment

 During the current and sometimes seemingly endless recession, many brick and mortar stores have struggled. Online businesses, on the other hand, have continued to expand and been a bright spot,…

Small Retailers Continue To Outperform National And Regional Chains

Growth at small retailers slowed to 6.0% year-over-year in July 2012, still outperforming national and regional chains on a year-to-date basis, but showing the weakest growth in the past 12…

ProofHQ Improves Content Workflows And Approval Processes For Optimal Cross-Channel Marketing

 The rise of online browsing and buying has increased the demand for more content across digital channels. Now more than ever, social accounts, e-Commerce sites and mobile-optimized pages and apps…

Six Retail CEOs Named In Forbes List of World’s Most Powerful Women

Six of the world’s most powerful women are retail CEOs, according to a recent Forbes report, published August 2012. The female CEOs of Avon, Burberry, HSN, McDonald’s, Sam’s Club and…