Retail TouchPoints

Home Goods And Beauty Segments To Experience Most Growth This Holiday Season

The holiday shopping season began on a positive note, with retailers across categories experiencing a healthy boost in sales. But the winning category through the New Year will be home…

CampSaver.com Increases Conversion Rates With Email Marketing

Despite the rise of mobile and social media marketing, email still plays a pivotal role in retailers’ cross-channel marketing strategies. To maximize customer acquisition and retention efforts, merchants across categories…

Courting Your Customers: It Starts With Attraction By Fatima D. Lora Similar to the dating scenario, retailers must “court” consumers with messages and imaging that create a reason for the…

Completing The Cross-Channel Challenge

More than three quarters (76.2%) of retailers either have a cross-channel strategy in place or are planning to implement a program, according to results from the recent survey titled: Completing…

The Only Word Retail CEOs Want To Hear Is ‘ROI’

On a fine September morning, my CEO came to me demanding higher ROI for the holiday season in a time when consumers are using every trick possible to locate the…

96% Of Consumers Plan To ‘Showroom’ More Frequently

Smartphones are expected to be key shopping companions during this holiday season, with shoppers using their mobile devices to hunt for deals, compare prices and investigate product and competitive information…

PeriscopeLISTENS Integrates Employee Feedback Into Customer Experience Management

Best-in-class retailers leverage Customer Experience Management (CEM) solutions that collect shopper feedback across channels and integrate insights to improve brand experiences. CEM tools provide essential data for optimizing customer-facing retail…

TouchPoints TV: Video Recap Of The Cross-Channel Survey Report

  Completing The Cross-Channel Challenge A majority of retailers (76.2%) have either implemented or committed to a cross-channel strategy. In this video, Andrew Gaffney, Founder, and Debbie Hauss, Editor-in-Chief of…

Google Shopping Executive Shares Holiday Best Practices

Using a search engine to retrieve lists of suggested web sites and content is one of consumers’ first steps in the browsing and buying journey. As many as 73% of…