Retail TouchPoints

Shopper Sentiment Research Finds Retailers “Behind The Mobile Curve”

With the 2012 holiday season freshly behind us, retailers and suppliers are striving to collect detailed information on consumers’ cross-channel shopping strategies, high-level trends, and necessary improvements for 2013. Many…

Duane Reade Uses Social Media And Content To Drive Product Awareness

Social media, videos, contests and blogs are effective ways for retailers to generate buzz around sales, promotions and new product releases. Duane Reade, a pharmacy chain with more than 250…

Bob’s Stores Makes Shopper Data Security A Top Priority

Keeping customer information safe is imperative to establishing customer trust and loyalty. Every day, retailers are tasked to keep all forms of shopper data — from credit card accounts to…

Bonobos Leverages Surveys To Harness Voice Of The Customer

Web-based customer surveys provide retailers with direct feedback regarding cross-channel shopping experiences, marketing campaigns and inventory. More merchants are connecting surveys to their e-Commerce sites, social networking accounts and email…

Needle Announces New Partnerships With 10 Retailers

Needle, an online chat solution provider, recently announced 10 new international retail and e-Commerce customers. These new partners span several industries, such as travel, apparel, electronics, sporting goods and handbags.…

IDC Predicts Technology Trends And Turning Points For Omni-Channel In 2013

As 2013 rapidly approaches, the retail industry has a “cautious optimism and strong appetite for technology-assisted profitable growth,” according to a recent webcast from IDC Retail Insights. The web conference,…

Holiday Window Displays In New York The Lord & Taylor window display on 5th Avenue in NYC is proof of how tradition never goes out of style: from snow globes…

Price Sentiment Declines 27% On Black Friday And Cyber Monday

Smart marketers are sharpening their focus on insights from social impressions ― the ultimate source of customer sentiment. As reported by Retail TouchPoints in a recent feature article about data…

Oracle Acquires Eloqua In $871 Million Deal

Oracle announced today that it will acquire Eloqua, Inc. for approximately $871 million, or $23.50 per share. Eloqua is a provider of cloud-based marketing automation and revenue performance management software.…