Retail TouchPoints

Abercrombie & Fitch: Smart Marketing Or Just Selective?By Alicia Fiorletta, Associate EditorAbercrombie & Fitch CEO Mike Jeffries has developed quite a reputation for saying scandalous — and at times callous…

Staples Exec Shares Insights On Mobile Marketing

Consumers are leveraging their mobile devices more frequently to browse inventory and complete purchases. As a result, retailers are investing more in mobile marketing tools and strategies to better connect…

Williams-Sonoma Selects NetSuite SuiteCommerce

Williams-Sonoma, Inc., a provider of high-end home goods, today announced the implementation of SuiteCommerce from NetSuite to aid in international growth plans, according to a company press release. With Williams-Sonoma…

Epicor Partners With Magento To Release Cross-Commerce Solution

Epicor Software has formed a strategic partnership with Magento, an e-Commerce platform owned by eBay Inc., to release Cross-Commerce, a new solution designed to “support rich omnichannel retailing,” according to…

Personalization Best Practices For 2013 And Beyond

Following is Part 3 of the Retail TouchPoints series focused on Personalization Strategies That Work. In this final section, industry analysts and experts share how retailers can build successful, long-term…

Retailers Are Discovering A Valuable New Payment Platform In Social Media

  This is Part 3 of the Retail TouchPoints Payment Report. View Part 1, or Part 2. Click here to download the full report. Social media channels are proving to…

5 Trends To Anticipate In Dynamic Pricing

If you are just starting out in online retail, or have maintained a profitable business for some time, you will inevitably have to compete with the big marketplaces. Companies like…

Retailers Continuously Change Prices Yet Can’t Measure Impact

Retailers are responding to increased competition across channels with aggressive and continuous price changes. Business challenges from competitors as well as customers and shareholders drive these ongoing price promotions and…

Marketers Test One-Time Campaigns With Custora 4.0

Determining which marketing campaigns will resonate best with targeted consumers requires extensive testing and evaluation. This process can be complicated, costly and time-consuming for busy retail marketing teams.  The newest…