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Using Digital Place-Based Media To Target Precise Retail Demographics
Retail audiences come in all shapes and sizes, but savvy retailers know you can’t hone in on the precise target without a strong “bow and arrow” strategy aimed at the…
Executive Viewpoints October 7Catalog Spree And Google Partner To Distribute Ads
Catalog Spree, a company that provides personalized digital shopping experiences to consumers, has teamed up with Google to distribute targeted interactive advertisements for retailers. The partnership is designed to allow…
News October 7Indochino Drives Brand Awareness, Sales With Pop-Up Shops
Emerging brands and retailers are leveraging pop-up shops to acquire new customers and solidify relationships with loyal buyers. ETailers especially are seeing the value in these short-term shops, largely because…
News October 7New Balance Sports Research Lab Site Improves Digital Footprint
By Bryan House, VP of Product Marketing, Acquia The explosion of digital in the fitness community has made tracking daily activity and performance easier than ever. Mobile apps, content-rich…
Executive Viewpoints October 7Tealium Releases AudienceStream To Aid In Buyer Discovery
Tealium, an enterprise tag management and digital data distribution company, launched AudienceStream, the latest addition to its Tealium DataCloud suite. Tealium made the announcement at the Shop.org Annual Summit. Tealium…
News October 4National Roper’s Improves Inventory Processes With Celerant
Multichannel retailers are investing in new solutions to help improve their ordering and delivery processes. National Roper’s Supply (NRS), a major Western-style clothing chain in Texas, currently has three brick-and-mortar…
News October 4Mall Busting With Wal-Mart, Facebook And Zappos
By Gary Schwarz, President, Impact Mobile Samsung strikes a deal with the beleaguered Best Buy to subsidize their rent with a store-in-a-store initiative. Borders exits the mall and last-man-standing Barnes…
Executive Viewpoints October 4Academy Sports, J. Crew Execs Share How To Prioritize Omnichannel Initiatives
Omnichannel was a hot topic on the EXPO floor and during sessions at the 2013 Shop.org Summit in Chicago. In one panel discussion, executives from Academy Sports and J. Crew…
Features October 3BrightTag Launches New Partner Program
BrightTag, an enterprise tag management platform provider, announced the BrightTag Certified Partner Program, a program designed to strengthen its commitment building deep partnerships. The announcement was made at the Shop.org…
News October 3
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