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Social Commerce: It’s About The Experience, Not The Sale
By Alicia Fiorletta, Senior Editor A while back, we were hearing a lot about the concept of social commerce – or the ability to drive sales through social networks. Remember…
Executive Viewpoints October 23Top 10 Ways Connected Retailers Can See Black During The 2013 Holiday Season And Beyond
Cisco has always been keenly interested in the impact of the Internet on society. We have watched through the years as the Internet has transformed the retail industry, not only…
Executive Viewpoints October 23Big Data Marketing…Are We There Yet?
For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it seems like we’ve been talking about this for ages. And yes, that includes Retail…
Executive Viewpoints October 22The Mobile-Influenced In-Store Experience
Following is Part 1 of a 2-part feature examining the role of mobility in the in-store customer journey. This section looks at the first steps of that journey, with supporting…
News October 22PINCHme Digital Product Sampling Offers Improved Consumer Targeting
For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions. Today,…
News October 22Tackling The Urban Myth Of Big Data
“Big data” has become the hot new reality star. It has broken past the business and marketing magazines into consumer and mainstream news. It makes and rides its own social…
Executive Viewpoints October 22Professionals Favor Cloud-Based BI Solutions
More than half (54%) of professionals would choose a cloud-based business intelligence (BI) solution for over an on-premise solution. Just 14% of respondents said they would implement on-premise solutions, while…
Features October 22Have You Tackled The Big Data Debacle?
If you haven’t just yet, you aren’t alone. In fact, many retailers are still working towards collecting, integrating and leveraging customer data across all channels to create more relevant marketing…
Executive Viewpoints October 22Blueberry Diapers Expands Omnichannel Sales Via NetSuite SuiteCommerce
Blueberry Diapers, a cloth diaper manufacturer and eTailer, has expanded its distribution business to 22 countries since moving from a custom-built web site to NetSuite SuiteCommerce. Formerly known as Swaddlebees,…
News October 21
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