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Experiential Retail: The Act And Art Of Millennial Shopping
“To the best ladies’ night ever! Thanks MatchesFashion!” The six women raised their champagne flutes on the garden rooftop and took a quick selfie, before proceeding into the SoHo loft…
Executive Viewpoints August 30
Splitit Releases Platform For Interest-Free Monthly Installment Payments
Splitit has released a payment tool that allows online and in-store retailers to leverage unused credit lines, by offering their customers the ability to pay in interest-free monthly installments on…
News August 30
Search Marketing Holiday Guide For Retailers
As retailers start thinking about the holiday season this year, they need to take a different approach to search marketing than they have in years past. This is because Google…
Executive Viewpoints August 30
TerraPay Acquires Pay2Global To Expand Into Europe
International payments network TerraPay has acquired Pay2Global, a UK-based money transfer company, for an undisclosed sum. With the acquisition, TerraPay can scale its service footprint in the 32 countries of…
News August 30
How Leading Retailers Created Successful Social Media Marketing Strategies
Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle for paid advertising. In fact, advertisers spent $23.68 billion on paid social…
Features August 29
Gen Z Remains Price Conscious And Seeks Experiential Retail
Retailers aiming to capture a younger audience must understand four major characteristics of the Gen Z shopper: they are very price-conscious, they prefer experiences over material items, they’re not brand…
Features August 29The Cautionary Tale Of Pushing Location-Based Ads
By Danielle Savage, July Systems Location-based marketing has been projected to become the next big thing in mobile since 2006, when mobile phones’ SMS and cellular data were just starting…
Executive Viewpoints August 29Nike Is #1 Brand Addressing Consumer Social Behavior
When it comes to understanding consumers’ social habits, Nike leads all other brands, according to a study from Vivaldi. Levi’s and Under Armour also made the top 10 list in…
News August 29
Fanatics Scores 27,000 Personalized Marketing Campaigns With Salesforce
As a brand built on riding the emotions of sports fans at their most intense moments, online sports merchandise retailer Fanatics aimed to bring some predictive and personalization power to…
Features August 29
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