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A User’s Guide to Content Marketing
Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever. Historically, brands would reach out to customers in an aim to attract…
Executive Viewpoints September 20
Overstock.com Hires Walmart Exec For Demand Fulfillment Role
Vidya Jwala, most recently VP of Merchandising and Operations at Walmart, has been named Senior Vice President of Demand Fulfillment for Overstock.com. He will be responsible for overseeing sourcing, merchandising,…
News September 20
72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season
The holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of shoppers say they prefer to see local businesses’ ads on social media…
News September 20Oracle Takes Shot At Amazon With Continued Cloud Migration
Amazon has benefitted greatly from its cloud platform, Amazon Web Services (AWS), and now Oracle is seeking to up the competition with added functionalities for its cloud infrastructure offerings. The…
News September 19
Petco Names New CIO
Pet goods retailer Petco has appointed John Zevada as Senior VP and Chief Information Officer (CIO), and has named William Engen Senior VP of Retail Market Expansion.
News September 19How To Attract Millennials And Keep Them Coming Back For More
By Marci Hansen, SheerID As of last year, the Millennial generation overtook the Baby Boomers as the largest generation in the U.S. This young, vocal, decision-driving group will carry the…
Executive Viewpoints September 19
Unbxd Names New SVP of Sales, Marketing, and Business Development
Cloud-based product discovery solution provider Unbxd has named Naveen Gupta as SVP of Sales, Marketing, and Business Development, to help drive growth opportunities within the North America region. Gupta previously…
News September 19
‘Super Shoppers’ Demand Specific Payment Options
Only 13% of the world’s consumers generate 62% of e-Commerce revenues, spending $372.5 billion from March 2015 to March 2016, according to a study from WorldPay. With such a small percentage of consumers accounting…
News September 19Amazon v. Traditional Retailers — Can The Latter Maintain Customer Expectations?
By Mayur Anadkat, Five9 It’s no secret that retail customer service has changed because now consumers want a shopping experience that’s quick, convenient and affordable. That’s why e-Commerce giants with…
Executive Viewpoints September 16
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