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‘Make ‘Em Laugh’ Can Be A Marketing No-No
Advertising is all about standing out, and what better way for retailers to stand out than to convey a funny, memorable message to the consumer? But using humor does not…
Executive Viewpoints December 7
World Of Watches Clocks In 59% Response Rate With Programmatic Direct Mail
World of Watches wanted to influence its customers without getting lost in the traditional direct mail and digital channel noise. The company teamed up with PebblePost and used its Programmatic Direct…
Features December 7IKEA, Best Buy And Amazon Make ’25 Worst Companies To Call’ List
Being stuck on hold is a drag at any time of the year, but it’s particularly irksome during the holidays, when demands on consumers’ time multiply. So it’s not good…
News December 6
Goldman Sachs Leads Latest Hubba Funding Round
Hubba, an online destination for brands to showcase their wares to retailers, has secured a significant minority investment from a group led by Goldman Sachs Investment Partners. While Hubba has…
News December 6
Toshiba Appoints Stephen Markham SVP Of Portfolio Management
Toshiba Global Commerce Solutions has appointed Dr. Stephen K. Markham Senior Vice President of portfolio management. Dr. Markham will be responsible for product planning and execution of the Toshiba POS…
News December 6
Shopify Acquires Tiny Hearts To Broaden Mobile Offerings
E-Commerce solution provider Shopify has acquired Tiny Hearts, a digital product studio and creator of consumer-facing apps such as Quick Fit, Next Keyboard and Wake Alarm. The acquisition will include…
News December 6Vantiv Offers Alternative Cross-Border Payment Methods
Vantiv, a payment processing service and technology provider, has partnered with cross-border online payments provider PPRO Group to offer international alternative payment methods (APMs) to its retail merchant clients. Through…
News December 6
Supervalu Officially Sells Off Save-A-Lot For $1.4 Billion
Supervalu has finalized the sale of its discount grocery brand Save-A-Lot to an affiliate of private equity firm Onex Corporation for $1.365 billion in cash, earlier than the initially anticipated…
News December 6
How Virtual Reality Is Transforming The Retail Industry
In a world where physical and virtual environments are rapidly converging, industries are looking to find an effective touch point for marketing products to consumers. It is becoming increasingly necessary…
Executive Viewpoints December 6
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