Retail TouchPoints
What American Eagle, Journeys and Tillys Are Betting On This Back to School
Top Stories
Latest Posts
A&F Hires New CMO As Brand Seeks Turnaround
Abercrombie & Fitch has appointed Will A. Smith as its new Chief Marketing Officer. He will be responsible for all brand, creative and digital marketing, reporting to President and Chief…
News February 1Will Auto Sales Become A Race Between Dealers And Retailers?
Car sales have traditionally been a closed retail business operated via authorized dealerships, with dealers typically fighting against any outside business models (e.g. Tesla has had trouble establishing dealerships in…
Executive Viewpoints February 1The Millennial Worker: Strategies To Train And Retain
Millennials passed Generation Xers (born between 1965 and 1980) to become the largest share of the American labor force in 2015, according to the Pew Research Center. Now that this…
Features February 1The Community-Commerce Divide: Why Online Communities Should Connect To Commerce
As digitization continues to gain momentum, consumers have become more and more comfortable researching goods and buying them online. By 2020, an estimated 30% of all purchases will be influenced…
Executive Viewpoints February 1Draeger’s Mobile Scanners Cut Inventory Times 90 Minutes Per Day
Draeger’s, a family-owned and operated grocery chain based in tech-savvy San Francisco, is constantly seeking ways to provide customer experiences that rival its larger, better-known competitors. The four-store upscale grocery…
Features February 1Personalized Home Page Promos Influence 85% Of Shoppers
Personalizing the consumer experience can have a significant impact on the path to purchase, and the effects start the second a would-be shopper enters an e-Commerce site. Personalized home page…
News January 31How To Get Innovative About Innovation
For me, the days following the NRF Big Show are always a jumble of impressions: cool technologies, interesting new people I’ve met, old friends I’ve run into, and phrases that…
Editor's Perspective January 31Why Did Shoes.com Lose Its Footing?
Canadian e-Commerce retailer Shoes.com abruptly shut down all three of its online brands — SHOES.com, OnlineShoes.com and ShoeME.ca — as well as its Toronto-based brick-and-mortar store on Jan. 27. The…
News January 31Building A Brand From The Community Up
By Debbie Hauss, Editor-in-Chief We talk a lot about Influencers and Community in retail today, but we’re typically talking about a retail brand trying to develop Influencers or create Community.…
Executive Viewpoints January 31


















