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100% PURE Gets Personal To Drive Customer Acquisition
An e-Commerce retailer with a growing brick-and-mortar presence, natural cosmetics beauty brand 100% PURE sought to acquire more consumers, improve its in-store experiences and more accurately measure KPIs such as…
Features July 24In-Store Location Analytics + CRM: A Key To A Unified View Of Retail Customers
By Prachi Gupta, July Systems How to keep track of the connected customer – that’s the challenge of a modern retailer. Back in the day, it was not uncommon to…
Executive Viewpoints July 21
PebblePost Secures $47M In Series B Funding
PebblePost, a Programmatic Direct Mail solution provider, has raised $47 million in Series B equity and debt funding. The company plans to use the funds to enhance customer operations, expand…
News July 21Vermont SMB Owner Named America’s Retail Champion By NRF
The National Retail Federation (NRF) has named Trudy Trombley, owner of Truly Trudy’s Boutique in Stowe, Vt., America’s Retail Champion of the Year for 2017. The award honors retailers who…
News July 21
Syndicated Reviews Boost Sales For Underperforming Products At Adorama
As an online destination for photography, imaging and consumer electronics, Adorama relies on customer reviews to provide product context for shoppers. To help drive more interest in some underperforming items,…
Features July 21Frustrating Experiences Drive Nearly 50% Of Shoppers Away From Brands
Every retailer should know by now that optimizing the shopper experience is critical for retaining and acquiring customers. Conversely, a frustrating experience can be devastating for a brand. When consumers…
News July 20Sears Seeks Salvation Through Amazon With Alexa-Powered Kenmore Products
Sears is trying to win back customers by going where seemingly all of them shop — on Amazon. Beginning in July, the department store chain will sell its Kenmore home…
News July 20
Target Invites 10 Startups To Second Retail Accelerator Program
Target will be kicking off its second annual Target + Techstars retail accelerator program this summer with 10 new startups on board. During the 13-week program, the companies’ founders will…
News July 20Marketers Struggle To Localize Content Across Channels
Marketers are realizing the challenges around localization and adapting their strategies for different geographies. A new study by the CMO Council titled Adaptability in Branded Content Delivery revealed that two-thirds of marketers rate their organizations…
News July 20
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