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Warby Parker, Amazon Shine Brightly With Solar Eclipse Engagement Strategies
From July 21 to August 21, 2017; 41% of all Warby Parker digital content engagement has been related to the solar eclipse occurring today across the continental U.S., making it the most-active retailer engaging with…
News August 21
49% Of Marketers Need IT Assistance At Least Once Per Week
Retail marketers are still struggling to control their digital channels and promotional technologies, with 49% needing to contact their organization’s IT department at least once a week to carry out…
News August 21Top 3 Millennial Brands: Apple, Nike And Samsung
Apple is the top brand of choice for Millennials, with Nike and Samsung representing this demographic’s second- and third-most popular brands, according to a new study from creative agency Moosylvania.…
News August 21FBA Sellers Face A Sales Tax Day Of Reckoning: Here’s What They Should Be Thinking About
By Scott Peterson, Avalara “The slow pace of tax revenue growth has left many [states] with little or no wiggle room in their budgets. Nineteen states still collect less tax…
Executive Viewpoints August 21
Mobile Traffic, Larger Orders Spearhead 14% Digital Commerce Growth
It’s not exactly news to note that more consumers are shopping online more often. What is different is that this growing group also is spending more on their purchases. For…
News August 21BJ’s Selects First Insight To Power Merchandising Decisions
BJ’s Wholesale Club has selected the First Insight predictive analytics platform to assist with buying and merchandising decisions on products offered in its warehouse clubs. With the solution, BJ’s will…
News August 18Your Store Isn’t So “Smart” If It Doesn’t Get The Words Right
By Juliana Pereira, Smartling There was a great video from Rebecca Minkoff making the rounds among my retail colleagues a couple years ago, showing off what an amazing experience clothes…
Executive Viewpoints August 18
Suiteness Attracts Younger Customers With Pay-Over-Time Financing
Suiteness has a unique value proposition — offering customers access to premier suites with amenities such as private entrances, personal butlers and private pools. Naturally, these types of lodgings don’t…
Features August 18
Workarea Appoints Director Of Merchant Strategy
SaaS commerce platform provider Workarea has appointed Linda Bustos to the newly created role of Director of Merchant Strategy. Bustos most recently co-founded e-Commerce advisory firm Edgacent, where she supported…
News August 18
