Retail TouchPoints
What American Eagle, Journeys and Tillys Are Betting On This Back to School
Top Stories
Latest Posts
GameStop Names Senior VP Of Collectibles Amid Brand Repositioning
GameStop is undergoing a transformation to move beyond video games and dedicate more space to gaming collectibles in its stores. As part of this transformation, the retailer has created a…
News August 24
Exclusive Q&A: How Charlottesville Is Motivating Brands To Take A Stand
Taking a political stand on almost any issue has long been considered a risky move for companies — particularly those, like retailers, that must appeal to consumers across the political…
Features August 24
Private Equity Firm Acquires Digital Experience Testing Provider Applause
Investment firm Vista Equity Partners has acquired Applause, a technology provider and crowdsourced software testing community designed to optimize digital experiences for retailers and brands. Terms of the deal were…
News August 23Alexa, You Have Competition: Walmart Teams With Google To Activate Voice Shopping
Walmart has fired yet another shot at Amazon, with the Bentonville behemoth now setting its sights on voice shopping. Amazon’s Alexa has wowed throughout 2017, but Walmart is teaming up…
News August 23Metro Shoes Taps IBM Watson To Streamline Inventory Management, Personalization
Indian footwear retailer Metro Shoes is launching a digital commerce platform powered by Watson Customer Engagement hosted on IBM Cloud. The platform includes the IBM Watson Order Management and Commerce…
News August 23What Retail Can Learn From Walmart-Uber Partnership
Walmart is expanding its Uber-powered grocery delivery pilot to two more markets — Orlando and Dallas. Tampa and Phoenix were the first two locations served in the initial pilot. As…
News August 23Is Promoting ‘Bad Behavior’ Good For Business?
Foot Locker had a little bit of fun when creating its most recent advertising campaign, highlighted by its “Make an Impression” ad. The commercial features two professional athletes, NFL player…
Executive Viewpoints August 23
Cargo Mobile Vending Machines Serve On-The-Go Uber, Lyft Riders
Ridesharing platforms such as Uber and Lyft have become major disruptors in public transportation, and one company wants to leverage their popularity to offer passengers products such as phone chargers,…
News August 23
Lifestyle Sneaker Brands DTLR, VILLA Merge
Urban lifestyle footwear retailers DTLR and VILLA are merging in an effort to give both brands “the strength of a national retailer,” according to a joint statement. Financial details of…
News August 22
