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Bazaarvoice Launches Brand Edge Ratings Platform
Bazaarvoice has launched Brand Edge, a solution designed to enable brand marketers to quickly collect influential consumer ratings and reviews and distribute them directly to retail e-Commerce sites in the Bazaarvoice Network.…
News September 12Impinj Introduces Speedway R120 RFID Reader
Impinj has unveiled the Impinj Speedway R120 one-port, enterprise-grade fixed reader designed to connect RAIN RFID-enabled items to the Internet. Speedway readers have applications in retail, health care, logistics and…
News September 12Cordial Integrates With 7 Partners To Personalize Retail Experiences
Cordial, a marketing communications platform, has integrated with seven channel partners, including 250ok, Digioh, Liveclicker, LiveIntent, OneSpot, SparkPost and Urban Airship. Each integration is structured to provide Cordial clients such…
News September 12LIDS, Lowe’s And Sephora Find New Ways To Tackle Social Media
It’s clear by now that for retailers, leveraging social media is no longer a “nice to have,” it’s a “must-have.” As new tools within social media channels become available to…
News September 1257% Of Marketers Don’t See Value In VR
Virtual reality (VR) and augmented reality (AR) have generated plenty of attention in retail in recent years, but most retail marketers still don’t see the benefits of the technology. As…
News September 12EnterWorks Procures Funding Round From Black Dragon Capital
EnterWorks secured an undisclosed investment from its primary funding entity, Black Dragon Capital. The company will invest the money in its Master Data Management (MDM) and Product Information Management (PIM) platforms. Additionally,…
News September 11Target Escalates Grocery Price Wars With Amazon, Walmart
Amazon and Walmart have continued trying to one-up each other in a price war that is now affecting the entire grocery industry, but it looks like a third party is…
News September 11Here’s Your Holiday Marketing Checklist
By Marissa Allen, Wpromote With marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too…
Executive Viewpoints September 11Exclusive Q&A: How The Equifax Security Breach Will Impact Retail Businesses
On Sept. 7, Equifax revealed that it had suffered a security breach that could impact as many as 143 million consumers in the U.S., the UK and Canada. But consumers…
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