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IKEA Revamps AR App To Enable Purchases
IKEA is upgrading its mobile AR-enabled app to let shoppers order products right after seeing how they would look and fit in their homes. In 2017, IKEA rolled out an…
News May 28How Hammock Gear Improves Email Effectiveness With Activity-Based Messaging
Hammock Gear initially built its reputation through social media, word of mouth and a commitment to first-class customer service. That reputation has provided a steady influx of new shoppers, and…
News May 28Express Appoints Former Macy’s Exec As CEO
Express has appointed Timothy Baxter as its next CEO, ending a four-month search. Baxter will assume day-to-day leadership of the fashion retailer and join the company’s Board of Directors effective…
News May 24Zara Parent Splits CEO And Executive Chairman Roles, Promotes Insider To CEO
Inditex, parent company of Zara, will separate the dual role of CEO and Executive Chairman, with Pablo Isla remaining in the Executive Chairman position and COO Carlos Crespo being promoted…
News May 24Arcadia Group Will Close 11 U.S. Topshop Stores Amid Bankruptcy Filing
Arcadia Group, a UK-based fast-fashion retailer, will close all 11 U.S. Topshop and Topman stores and will consider closing 23 locations in the UK, according to The Wall Street Journal.…
News May 24#RIC19: Brooks Brothers Reduces Lost Sales 87% By Leveraging AI Platform
Right: Todd Treonze, CIO of Brooks Brothers As a 200-year-old brand, Brooks Brothers is no stranger to changing with the times and remaining relevant. With constantly evolving shopper needs requiring…
News May 24Three Red Flags That Your App Is Failing You
By Antony Edwards, Eggplant Every day seems to bring another headline about a web site being down or an app being unavailable — from Instagram to J.Crew to Walmart, it’s…
Executive Viewpoints May 24Leverage Payment Platforms For Precision Marketing Aimed At Chinese Consumers
In this age of big data, social media and integrated marketing ecosystems, it’s sometimes hard to know who owns the customer. Traditionally, the merchant, retailer or brand tends to “own”…
Executive Viewpoints May 24As Department Stores Struggle To Drive Sales, TJX, Walmart And Target Soar
The great Q1 results from Walmart and Target indicate that these top players have been doing everything they can to keep up with both Amazon and the shopper’s needs —…
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