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Why DTC Brands Are Joining The OTT Movement
Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of…
Executive Viewpoints January 7
Where Payment Processing Systems Are Headed In 2020
The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of them needs some form of a payment processing solution. They rely on…
Executive Viewpoints January 7
6 Success Factors For Marketing Measurement
The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech…
Executive Viewpoints January 7Three Reasons To Take Your Contact Center Into The Cloud
In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital transformation or be passed by. For retailers, this has meant investing in…
Executive Viewpoints January 7
How Grocers Are Using Social To Elevate Digital Circular Experiences
Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be…
Executive Viewpoints January 7
Convenience Store Chain Debuts Cashierless Site In Silicon Valley
Loop Neighborhood Stores, a convenience store chain with more than 30 locations in Northern California, will open a cashierless store offering 150 SKUs this month. The gas station store, open…
News January 6
Avon CEO Resigns Following Acquisition By Brazilian Cosmetics Giant
Avon CEO Jan Zijderveld has stepped down, the 130-year-old U.S. cosmetics company revealed upon closing its sale to Brazilian personal care cosmetics group Natura & Co Holding SA. Natura &…
News January 6Bed Bath & Beyond Strikes $250 Million Real Estate Deal To Fund Debt Repayment, Turnaround
Bed Bath & Beyond has signed a deal to sell approximately half its real estate to a private equity firm and lease back the space, in a transaction that will…
News January 6SmileDirectClub Debuts Exclusive Oral Care Products In 3,800+ Walmart Stores, E-Commerce Site
SmileDirectClub, the DTC oral care company known for its orthodontic teeth aligners, has launched a suite of premium oral care products available exclusively at Walmart U.S. stores and Walmart.com. The Walmart…
News January 6
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