Responsys Amps Up Personalization Efforts With Interact Marketing Cloud
Retailers are striving to connect with price-conscious shoppers by taking a more customer-centric approach to their marketing strategies. …
News August 20
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Mobile Payments Growing Slowly But Will Reach $58 Billion By 2017
While U.S. mobile payment transactions more than tripled from 2011 to 2012, reaching $539 million last year, proximity…
News August 19J. Hilburn Drives Sales By Creating Luxury Brand Experiences
When asked to define “luxury,” consumers refer to several terms, including “highest quality,” “splurge,” and “excellent reputation,” according…
News August 19TouchPoints TV: Jennifer Zuccarini, Fleur du Mal
Pop-up stores present an opportunity for retailers and brands to connect with new audiences without having to…
News August 19Health Products Retailer Invests In Omnichannel Customer Service
More than half (52%) of consumers engage with customer care representatives through three or four different communication channels,…
News August 16Wet Seal Selects Demandware Commerce Platform
Wet Seal is implementing the Demandware Commerce platform to amp up e-Commerce and digital marketing strategies. The Demandware…
News August 15SMS Marketing Boosts Promotion Redemption For Julep Cosmetic Sales
Cutting-edge retailers are incorporating mobile elements into their loyalty programs to better engage with connected consumers. Tapping into…
News August 15Developing Social Strategies That Resonate With Connected Consumers
As today’s consumers become more hyper-connected, they are turning to social networks more frequently to make buying decisions.…
News August 13Swipely Combines Card Processing With Business Intelligence
Local businesses transacting more than $30,000 in monthly credit card sales can turn processing expenses into marketing investments…
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