Loyalty technology provider Belly has launched BLUE, a configurable omnichannel loyalty platform for enterprise retailers. The new solution enables retailers to create unified experiences in-store, on mobile and online, in real time.
BLUE features a configurable setup, underlying infrastructure and simplified integrations manager to help retailers get to market quickly. Key features of the solution include:
- Profile Manager, which allows marketers to collect their loyalty data in one place so it is easily accessible;
- Rules Engine, which enables retailers to use their loyalty data to apply transactional and triggered rules to influence behavior; and
- Integrations Manager, which connects with tools frequently used by retailers, such as BI, CRM or email marketing, to create a data-driven feedback loop to strengthen loyalty initiatives.
