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Which Multi-Touch Attribution Model is Right for Your Retail Brand?
One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing…
Executive Viewpoints October 27
Allbirds IPO to Value Retailer at $2.2 Billion
Allbirds has filed for an IPO, with plans to sell 19.2 million shares of its stock at $12…
News October 26
Theorem Winery
Theorem Winery is located west of downtown Calistoga, Calif. within the Diamond Mountain appellation in Napa Valley. Eschewing…
News October 26
JCPenney Names Former Levi’s, Walmart Ecommerce Specialist as CEO
In a strong signal that it will emphasize ecommerce to drive its rebound from a pandemic-forced bankruptcy, JCPenney…
News October 26
Old Navy Merchandising Exec: BODEQUALITY Has ‘Changed the Way We Work…Top to Bottom’
In 2018, Edelman research saw the rise of “belief-driven buyers” — people who said they would buy or…
Features October 26
Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program
Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many…
Executive Viewpoints October 26
Royal Farms Adds Self-Checkout at More Than 250 Stores
Convenience store retailer Royal Farms will implement NCR Corporation’s self-checkout solutions in all of its more than 250…
News October 25
With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery
Amazon has launched new local selling capabilities that will allow its third-party sellers to offer same-day store pickup…
News October 25
BJ’s Wholesale Club Makes C-Level Appointments for Merchandising, Digital and Membership Departments
BJ’s Wholesale Club has appointed Rachael Vegas as EVP, Chief Merchandise Officer (CMO). It’s one of three C-level…
News October 25Top Stories
