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David's Bridal has already reached 16 million consumers with its new shoppable video campaign on TikTok.

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok,…

News July 26
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Holiday 2022 predictions from Salesforce

Salesforce’s Top 5 Predictions for Holiday 2022

Editor’s note: This article has been condensed and repurposed from an existing article from Salesforce. With rising gas…

Executive Viewpoints July 26
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Moving Supply Chains Closer to Consumers Provides Opportunity to Accelerate a Green Commerce Revolution

Worldwide pandemics and, more recently, military conflicts in Eastern Europe are continuing to cause significant disruption to global…

Executive Viewpoints July 26
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Goodlife clothing is taking high fashion by storm with a few pages out of the CPG playbook.

How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked…

Features July 26
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Best Buy Puts its Tech Foot Forward With Small-Format, Digital-First Store

Best Buy will open its first ever small-format, digital-first store in Monroe, N.C. The 5,000-square foot shop will…

News July 25
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Gap NYC Flagship Redesigns for Brick-and-Mortar Debut of Yeezy Product

Gap NYC Flagship Redesigns for Brick-and-Mortar Debut of Yeezy Product

The concept for the new collection from Yeezy Gap Engineered by Balenciaga extended to a major overhaul of…

News July 25
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Creative Co-Op Adds Performance Optimization Platform to Power Growth

Home goods supplier Creative Co-Op has chosen the GAINS Performance Optimization Platform for supply chain planning. The solution…

News July 25
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Dollar Tree Names New CIO

Dollar Tree has begun rebuilding its C-suite following the late June departures of five top executives. The discount…

News July 25
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BNPL Provider Hosts Mission-Driven L.A. Pop-Up Shop

BNPL Provider Hosts Mission-Driven L.A. Pop-Up Shop

The recent Klarna Oasis pop-up experience featured mission-driven brands from Klarna’s roster of merchant partners. While BNPL companies…

News July 25
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