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‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging
It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique…
Features July 10
How Companies Like American Eagle Are Innovating Through Resale
Featuring: Anthony Marino, President, thredUP ThredUP’s annual resale report predicts that the U.S. resale market will reach $70…
Podcast July 10
Wellful to Resurrect Jenny Craig as DTC Brand
Wellful has purchased the well-known weight loss brand Jenny Craig and plans to resume its operations this fall,…
News July 7
Serta Simmons Exits Chapter 11 With an Updated Product Portfolio
Serta Simmons Bedding (SSB) has concluded its financial restructuring and emerged from Chapter 11. It has emerged following…
News July 7
AWS to Invest an Additional $7.8B to Expand Ohio Facilities
Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking…
News July 7
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Executive Viewpoints July 7
The Untruths of Sustainable Packaging
An understanding of what we use and leave behind in the world — and how that affects our…
Executive Viewpoints July 7
Is Selling on Amazon the Cure for High Customer Acquisition Costs?
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…
Features July 7
Lululemon Expands Online European Distribution with Zalando
Lululemon has made its products available to European consumers on the Zalando online fashion and lifestyle platform. Yoga,…
News July 6Top Stories
