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3 Post-Purchase Fails…and How to Fix Them
Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an…
Features August 15
PayPal Names Intuit Exec as New President/CEO
PayPal Holdings has named long-time Intuit executive Alex Chriss as its new President and CEO, effective Sept. 27,…
News August 15
Ariela Buys DTC Intimates Trailblazer Parade
Women-owned intimates company Ariela & Associates International (AAi) has agreed to acquire DTC disrupter Parade. Parade will join the…
News August 15
Michaels Marks 50th Anniversary with Creativity-Inspired Brand Refresh
Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create…
News August 15
Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection
The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels”…
News August 15
Rise Dispensaries Revamps Store Design with Latest Rebrand
Rise Dispensaries, a cannabis retail chain owned by Green Thumb Industries Inc., has revitalized its brand identify and refreshed…
News August 15
Rebranding: How to Create Unique, Timeless Branding
There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy…
Executive Viewpoints August 15
How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%
In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic…
Features August 15
Starbucks Expands Reusable Cup Format to 12 California Stores
Seeking to move closer to the goal of cutting its waste footprint in half by 2030, Starbucks has…
News August 14Top Stories
