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Meta Rolls Out New AI-Powered Ad Tools
Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring…
News September 14
Best Buy’s Geek Squad Expands into In-Home Health Care Setup
[Editor’s Note 10/12/23 — This story was updated to add details of another program to sell prescription medical…
News September 14
Aspire Debuts Dashboard to Improve Influencer Campaign Analysis
Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance.…
News September 14
The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even…
Executive Viewpoints September 14
Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement
Until someone invents a Star Trek-style replicator (“Tea. Earl Grey. Hot.”) that delivers pretty much any item to…
Features September 14
Fanatics Names Opendoor, GoDaddy Veteran as New Commerce CEO
Fanatics has appointed Andrew Low Ah Kee as CEO of Fanatics Commerce, the company’s largest business unit, effective…
News September 13
As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was…
News September 13
Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands
Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across…
News September 13
Target Partners with Philanthropic Jewelry Brand Kendra Scott
Target has entered a long-term partnership with Kendra Scott to launch an exclusive collection and dedicated shopping experience.…
News September 13Top Stories
