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Sorel is celebrating the 50th anniversary of its Caribou shoe with a Brooklyn-based pop-up that immerses consumers in a vibrant orange world.

Sorel Paints Brooklyn Orange with New Pop-up

Footwear brand Sorel has collaborated with MG2 and The Lionesque Group on a Brooklyn-based pop-up to celebrate the…

News October 13
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Party City has excited bankruptcy.

UPDATE: Party City Emerges from Bankruptcy with Most Stores Intact

Editor’s note: This story was originally published on Sept. 7, 2023. Update from Oct. 13, 2023 — Party…

News October 13
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Pet Supplies Plus Debuts Recycling Stations Chainwide

Pet Supplies Plus and sister retailer Wag N’ Wash have introduced in-store recycling stations for pet food packaging…

News October 13
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Paper Planes, the lifestyle and apparel brand founded by Shawn "Jay-Z" Carter has opened its first store in New York City.

Paper Planes

Paper Planes, the apparel and lifestyle brand founded by Shawn “Jay-Z” Carter and owned by Roc Nation, has…

News October 13
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Hy-Vee is partnering with Samsung to help brand partners market via Connected TVs, Direct Out-of-Home (OOH) advertising and in-store displays.

Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able…

News October 13
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Dollar General Brings Back Former CEO to ‘Restore Stability’

Dollar General has asked former CEO Todd Vasos to step back into the leadership role. Vasos is replacing…

News October 13
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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Features October 13
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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans,…

Executive Viewpoints October 13
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Snap is shuttering is ARES enterprise AR division just 6 months after it launched.

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO…

News October 12
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