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What made the Stanley-Starbucks collab so effective? A combination of scarcity and social clout, according to one marketing professor.

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features December 27
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UPDATE: Saks Global Finalizes $2.7 Billion Neiman Marcus Acquisition

[Update as of Dec. 26, 2024] Saks Global has completed its acquisition of Neiman Marcus Group, joining the…

News December 26
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The new Miniso store at American Dream mall.

Why Miniso is Making Hello Kitty, Barbie and Care Bears the Stars of its New Store

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features December 26
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Technology Created Grocery Hopping, and Technology can Solve it

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to…

Executive Viewpoints December 26
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Preparing for the Post-Holiday Return Surge

During the pandemic, ecommerce returns majorly impacted retailers’ profit margins. As customers return to in-store shopping, retailers are…

Executive Viewpoints December 25
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Private Label Everything: Why ‘Off-Brand’ is On-Trend

For decades, household name brands have topped the consumer market. They’ve dominated shelf space at retailers around the…

Executive Viewpoints December 24
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Nordstrom Family and Mexican Retailer Liverpool to Take Company Private in $6.25B Deal

Members of the Nordstrom family along with Liverpool, a Mexican retailer that has recently been expanding relationships with…

News December 23
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UPDATE: Starbucks Strikes Expand to a Dozen Cities, with Escalations Planned Through Christmas Eve

[Update as of Dec. 23, 2024] The barista strikes at Starbucks locations have spread to a dozen cities,…

News December 23
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How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins

In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object,…

Features December 23
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