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Will ENJOY Bring Joy To Online Shoppers?
After months of speculation, former JC Penney CEO and Apple executive Ron Johnson has unveiled his latest venture:…
Executive Viewpoints May 13
Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need
Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across…
Executive Viewpoints May 13
JCPenney Leverages Data To Prove The Value Of Digital Marketing Campaigns
In today’s hyper-competitive business climate, retailers are tasked to develop compelling marketing and engagement campaigns that span across…
Features May 13Joe Fresh To End Partnership With J.C. Penney
After a two-year partnership, fashion brand Joe Fresh announced that it will depart all U.S. J.C. Penney stores…
News May 12The Children’s Place Adopts Quantum Analytics For Size And Pack
The Children’s Place, a specialty retailer of children’s apparel and accessories, has selected Q Analytics for Size and…
News May 12The Line Between ‘Creepy’ And ‘Cool’ Is Quite Thin
By Alicia Fiorletta, Senior Editor When ever we cover personalization and new technology at Retail TouchPoints, we always…
Executive Viewpoints May 12Import Cargo Levels Returning To Normal After Labor Dispute
Import cargo at U.S. major retail container ports is returning to normal levels, and officials are preparing to…
News May 12
Verizon To Acquire AOL For $4.4 Billion
Verizon Communications is purchasing AOL in a transaction valued at $50 per share, for an approximate total of…
News May 12
Building Brand Loyalty Through Emotional Connections
It would be nice to think that people make all of their buying decisions based on considerations like…
Executive Viewpoints May 12Top Stories
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